In this week's show, we are joined by two researchers who investigate the psychology behind veganism. Maddie North is a Deakin University PhD candidate investigating the role of social norms in veganism and the individual’s willingness to reduce meat consumption. Dr Madeline Judge shares their research into the psychological and ideological foundations of veganism and the stereotypes non-vegans use to define vegans.

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President of the National Farmers Federation invites the public to visit animal farms. Find out more on Vegan Australia's website.

Dr Madeline Judge.  Photo courtesy of Maddie North.